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Books on Relationship Marketing
The Price Band code is there to give you a broad indication of $US price. For example, a Price Band 30 book has a price of around $US30 (anything from $25 to $34.99). Clicking on the title of the book will provide more information on each book and access to the Amazon.com ordering system showing the current price in $US.
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Enterprise One to One : Tools for Competing in the Interactive Age
Don Peppers, Martha Rogers; Hardcover; PRICE BAND 20; Click on title for more details.
Friendship Marketing : Growing Your Business by Cultivating Strategic Relationships (Psi Successful Business Library)
Gerald R. Baron; Paperback; PRICE BAND 20; Click on title for more details.
From Mind to Market : Reinventing the Retail Supply Chain
Roger D. Blackwell; Hardcover; PRICE BAND 20; Click on title for more details.
Marketing Channels : A Relationship Management Approach (The Irwin Series in Marketing)
Lou E. Pelton, et al; Hardcover; PRICE BAND 100 ;
The One to One Fieldbook : The Complete Toolkit for Implementing a 1To1 Marketing Program
Don Peppers, et al; PRICE BAND 20;
Relationship Marketing : New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever
Ian H. Gordon; Hardcover; PRICE BAND 20; Click on title for more details.
Relationship Marketing in Professional Services : A Study of Agency-Client Dynamics in the Advertising Sector (Routledge Advances in Management and bu Vol 3
Aino Halinen; Library Binding; PRICE BAND 90; Click on title for more details.
Reverse Marketing : The New Buyer-Supplier Relationship
Michiel R. Leenders, David L. Blenkhorn; Hardcover; PRICE BAND 50; Click on title for more details.
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