Adrian has been involved in formal planning programs since being trained at Hewlett-Packard in 1983. When he left HP at the end of 1990 he established Woodlawn Marketing Services as a marketing consultancy focusing on business planning. Adrian's special interest is in the transformation process from information to knowledge to wisdom in decision making. Competitive Intelligence forms part of this process.

Since 1997 Adrian has consulted on a number of projects for the Irish Republic and the Northern Ireland Government. This work, performed in conjunction with another marketing consultancy, Lateral Concepts Australia, covered Asia and Australia on a range of assignments including life insurance industry, building security, Year 2000 imbedded systems, work and safety systems, and cellular telephone infrastructure market assessments.

Adrian is closely involved in many aspects of management development in Australia. He is a Fellow of the Australian Institute of Management and is Past Chairman of the Management Development Group, a special interest group. He is a Certified Competitive Intelligence Professional having completed the Fuld & Company and the Academy of Competitive Intelligence courses in the USA. Adrian is one of only two graduates in Australia. He is a member of the Society of Competitive Intelligence Professionals (SCIP) in the USA and a member of the Society of Knowledge and Competitive Intelligence Professionals Australasia (SCIPAust). As well as facilitating the Business Appraisal Program and the Strategic Business Plan under the auspice of Business Victoria, he is certified to deliver the Export Market Planning (EMP) program.